Preismanagement

Links
Language Deutsch
Dates Day 1: 26.04.2025
Day 2: 10.05.2025
Day 3: 07.06.2025
Day 4: 19.07.2025
References
  • H. Simon and M. Fassnacht, Preismanagement, vol. 4. Wiesbaden: Springer Gabler, 2016.
  • T. T. Nagle, J. E. Hogan, und J. Zalee, The Strategy and Tactics of Pricing: A guide to growing more profitably. New Jersey: Prentice Hall, 2010.