Preismanagement

Links
Language German
Dates
  • Day 1: 25.04.2026
  • Day 2: 09.05.2026
  • Day 3: 20.06.2026
  • Day 4: 18.07.2026
Bibliography
  • H. Simon and M. Fassnacht, Preismanagement, vol. 4. Wiesbaden: Springer Gabler, 2016.
  • T. T. Nagle, J. E. Hogan, und J. Zalee, The Strategy and Tactics of Pricing: A guide to growing more profitably. New Jersey: Prentice Hall, 2010.