Preismanagement

  • Type: Lecture
  • Chair: Information Services & Electronic Markets
  • Semester: SS 2026
  • Lecturer:

    Dr. Paul Glenn
  • SWS: 2
  • Lv-No.: 2540529
Language Deutsch
References
  • H. Simon and M. Fassnacht, Preismanagement, vol. 4. Wiesbaden: Springer Gabler, 2016.
  • T. T. Nagle, J. E. Hogan, und J. Zalee, The Strategy and Tactics of Pricing: A guide to growing more profitably. New Jersey: Prentice Hall, 2010.